In only a few short years, Blogging has become a vital part of many people around the world. According to a survey in US I read, here are some of the highlights:
80% of Americans know what a blog is, 50% regularly visit blogs, and 8% publish their own blog. The survey also revealed that more women than men are bloggers, with 20% of American women who have visited blogs having their own versus 14 % of men.
When asked about the types of information they get from blogs, 65% said they get opinions, while 39% get news and 38% get entertainment. About one in three people read gossip on blog websites while only 2% use blogs to cach upon news about family and friends.
Loyalty to specific blogs is also fairly strong with 46% of blog readers saying that they visit the same blogs regularly versus 54% who instead usually surf for new and different ones.
Awareness blogs strongly correlates to age, with younger people being much more active. Nearly 90% of those aged 25 to 34 know what a blog is, compared to just 65% of those aged 65 and over. Similarly, 78% of those aged 18 to 24 who are aware of blogs say they have visited a blog, compared to only 45% of older Americans.
As blogs have gained in popularity, so has the frequency with which they’re read. Though the majority of blog readers (39%) view them less than once a month, another 28% visit them monthly, 15% visit them daily and 5% read them several times a day.
Political and journalistic (or pseudo journalistic) blogs have been in the spotlight recently, but study found that 37% of bloggers cite "My Life and Experiences" as what they blog about, while only 11% cited public issues as typical topics.
Also, 60% of bloggers are white, while remaining are of different races, according to the data
And 55% of bloggers write under a pseudonym, thats a key difference between bloggers and most journalists.